It’s grow time.

Breathe new life into a family-owned Cincinnati nursery in order to compete with big-box garden centers with volume-based, value-priced inventory.

Give Benken a voice as distinctive as its flowers. Use imaginative messaging and design that speaks to both seasoned gardeners and the new generation of plant enthusiasts who crave beauty and authenticity.

A garden center sells more than plants. It sells transformations.

For eight decades, the Benken family built their reputation on expertise and genuine care—something chain stores can downplay but never duplicate. But in today's marketplace, even excellence needs a fresh voice.

We distilled their legacy into messages that feel like witty conversations, not ads. "Avoid Cupid mistakes." "Vase time with Mom". "Grab life by the roots."

The visuals celebrate what Benken truly offers: moments of color in a busy world. Vibrant tulips. Lush arrangements. Flowers that make you pause and remember what matters.

We brought this refreshed identity to their retail greenhouse, billboards, and digital spaces where younger customers discover brands. The website became a canvas for seasonal inspirations. Social media posts transformed from announcements into invitations.

In a world of mass-market sameness, Benken now stands out not just for what they sell, but for what they believe: that bringing nature home changes lives.

While big-box competitors sell convenience, Benken sells connection—proving that roots run deeper than discounts.