Create a campaign to inspire high net worth donors to give to the Cincinnati Zoo and Botanical Garden’s More Home to Roam $150 million capital campaign.

This isn’t just about exhibits, it’s about preventing extinction. Use storytelling and powerful imagery to captivate and educate the audience that giving would literally mean the world.

The Zoo’s More Home to Roam capital campaign was launched with a goal of $150 million, aiming to dramatically transform their animal habitats and expand community and conservation efforts.

Shortly after Creative Department started working on the project, a pivotal UN Biodiversity Report landed: nearly one million species faced extinction within decades.

Suddenly, the Zoo’s expertise wasn’t just valuable. It was vital.

We dug deeper into their work. Found stories of species brought back from the edge. Discovered conservation programs spanning continents. Realized some animals still walked the earth because of what happened here in Cincinnati.

The More Home to Roam campaign was no longer just about new habitats.

So we shifted the story. Showed how expanded habitats meant more breeding success. How better facilities multiplied their global conservation impact. How every donation strengthened their fight against extinction.

As the foundation for the campaign, we created a 44-page, oversized full-color brochure that brought this urgency to life. All campaign materials were designed to match the gravity of our message, using premium production techniques and responsibly sourced papers to underscore the value of what was at stake.

The message became clear - your gift to the Cincinnati Zoo means survival for species that might otherwise vanish. It means giving our children a world still rich with wild things.

It means everything.