NEYER PROPERTIES

Honoring deep roots

Branding  |  Naming |  Messaging

The trees pointed the way.

We found inspiration in the stately oaks of Neyer Properties’ new community—the perfect metaphor for strength, shelter, and connection. The symbolism infused the entire brand, beginning with the name and logo.

Read the case study

The logo reveals Three Oaks’ DNA. Tall straight lines suggest the trunk of an oak while its branches echo the connecting pathways of the site's former railyard.

Three Oaks Case Study

  • How do you turn 30 acres into a story people want to be part of? Neyer Properties asked us to name and position their planned multi-generational Oakley neighborhood.

  • The site was home to beautiful oak trees which would be preserved. We found inspiration in the oak's perfect metaphor—strength, shelter, and connection across generations.

  • People crave authentic places with character. They want to live in a community that feels like it grew there.

    Three Oaks transcends real estate—30 acres of possibilities where Oakley's past shakes hands with Cincinnati's future.

    Great neighborhoods don’t come from granite countertops. They come from having a place where your grandmother can live nearby without either of you feeling trapped. From sidewalks that lead somewhere worth going. From shade provided by trees that were here before you and will be here after.

    We named it Three Oaks because, like these legendary trees, this community offers strength, shelter, and deep roots. The oak simply endures, grows, and connects.

    The railyard that once occupied this land moved people across distances. Three Oaks moves people across generations. Young families, professionals, and seniors aren't segregated but integrated—apartments, single-family homes, and senior living options coexist like branches of the same tree.

    The logo is a promise made visible. Those tall straight lines become pathways, not just trunks. Those create connections, not just a canopy. Nothing is random or merely pretty.

    As Three Oaks rises in Oakley, it's already becoming home. Apartments are leasing, homesites selling fast. It’s even slated to be a 2025 Homearama site. Moving here means building on a legacy, not just changing location.

Credits

Copywriting: Jackie Hunt

Art Direction/Design: Bethany Bingham

©Creative Department


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