NEYER PROPERTIES
Honoring deep roots
Branding | Naming | Messaging
The trees pointed the way.
We found inspiration in the stately oaks of Neyer Properties’ new community—the perfect metaphor for strength, shelter, and connection. The symbolism infused the entire brand, beginning with the name and logo.




The logo reveals Three Oaks’ DNA. Tall straight lines suggest the trunk of an oak while its branches echo the connecting pathways of the site's former railyard.
Three Oaks Case Study
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How do you turn 30 acres into a story people want to be part of? Neyer Properties asked us to name and position their planned multi-generational Oakley neighborhood.
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The site was home to beautiful oak trees which would be preserved. We found inspiration in the oak's perfect metaphor—strength, shelter, and connection across generations.
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Nobody wants to live in a development. People want to live in a community that feels like it grew there.
Three Oaks isn't real estate. It's 30 acres of possibilities where Oakley's past shakes hands with Cincinnati's future.
What makes a neighborhood great isn't granite countertops. It's having a place where your grandmother can live nearby without either of you feeling trapped. It's sidewalks that lead somewhere worth going. It's shade from trees that were here before you and will be here after.
We named it Three Oaks because, like these legendary trees, this community offers strength, shelter, and deep roots. The oak simply endures, grows, and connects.
The railyard that once occupied this land moved people across distances. Three Oaks moves people across generations. Young families, professionals, and seniors aren't segregated but integrated—apartments, single-family homes, and senior living options coexist like branches of the same tree.
Our logo is a promise made visible. Those tall straight lines aren't just a trunk, they're pathways. Those branches aren't just a canopy, they're connections. Nothing is random or merely pretty.
As Three Oaks rises in Oakley, it's already becoming home. Apartments are leasing, homesites selling fast. It’s even slated to be a 2025 Homearama site. People aren’t just moving to a new address. They’re putting down roots in a new tradition.
Credits
Copywriting: Jackie Hunt
Art Direction/Design: Bethany Bingham
©Creative Department