Define the brand identity and deliver cohesive launch materials for Branch & Vine, a new line of style-centric commercial restroom essentials from Cintas. The materials had to wow new prospects yet stand the test of time.

Embrace the visual and messaging potential of the Branch & Vine name to create a lush, nature-inspired look and feel.

The truth is simple – people judge businesses by their bathrooms. It’s not a place for compromise. Yet that’s exactly what many Cintas customers were doing.

While respected for functionality and durability, Cintas hadn’t fully connected with style-conscious independent businesses – restaurants, smaller offices, design-forward retailers. These businesses understand that every space tells a story about who they are.

Cintas had already solved the equation: beauty plus functionality minus procurement headaches. Our challenge was to translate this brilliant solution into materials that would resonate with both sales teams and decision makers.

First impressions are everything – we needed to arm the sales reps with launch materials that would set them up for success when presenting the new collection.

The collection itself takes its cues from nature – soothing bamboo, texture-rich lava rock, elegant marble, warm amber glass. So we built our materials around these elements, letting them speak through stunning imagery and · clear, human language with a touch of wit that respects the buyer– “Making the restroom the best room, “The restroom collection with designer roots”, “Zen times ten”, “Volcanic vibes”, and “Stone cold beauty” underscored the line’s sophisticated, organic, and home-like feel. Highlights included a 56-page Look Book along with a Demo Box that gave the new line proper importance. Emails served as a series of digital touchpoints, maintaining the authentic voice established in print materials.

The facts speak for themselves. Interest and sales have been robust. Cintas reps report being “obsessed” with the materials. They aren’t just selling products anymore – they’re selling a vision of what commercial restrooms can be.