Inspire donations to the Lindner Center of HOPE (LCOH), a national leader in mental health care and research, and help them reach their most ambitious goal ever – $50 million. And at the same time, lift the shroud of silence and stigma surrounding mental illness.

Using powerful statistics, storytelling and imagery, captivate readers and viewers with a campaign developed around the concept of a “Silent Epidemic”.

The statistics are nothing short of staggering. Mental illness is the #1 health problem facing our nation, yet research and access to treatment are severely underfunded, the mental health system is overburdened.

Magnifying the problem, mental illness remains shrouded in stigma. So millions avoid seeking treatment and suffer needlessly.

Having served as a lifeline for more than 40,000 patients since opening in 2008, few places are as qualified as LCOH to effect lasting change in the understanding, treatment and management of mental illness. But to have the necessary impact, the non-profit needs the support of thousands of caring and generous people in Cincinnati and beyond.

Their goal was aggressive and exciting – to raise $50 million in donations and grants. To be heard, we knew we needed to stand out and be disruptive.

Though nearly everyone has a story of how mental illness has touched their life, it’s spoken of only in hushed tones in our society. The shame, silence and stigma cause millions to avoid seeking treatment.

To end the silence, we set out to start the conversation.